Waitlist open — first drop 2026

Your loofah is older than you think.

A loofah softens and starts shedding at four to six weeks. Most people keep theirs for months. We send a fresh one before you have to think about it.

Unbleached · Compostable · Soft

First drop, early pricing, no spam. One email a month at most.

You're on the list.
We'll email you when the first drop is ready. Nothing before then.
The problem

Nobody knows when to throw one out.

Loofahs live in the wettest room in the house and never fully dry. The fibers soften, break down, and start holding onto everything you're trying to wash off. Research on used loofahs consistently finds bacteria living in them.

There's no expiration date on a sponge. So it stays. And stays.

Week 1
Firm, springy, doing its job.
Week 4–6
Softening. Shedding. Time to replace it.
Month 8
Where most loofahs actually are right now.
What we're doing

One loof. One month. Then a new one.

Natural luffa — one ingredient, no plastic, no dye, nothing added. It ships flat, blooms in water, and composts in your yard when the month is up.

Enough for the whole house, so nobody has to share one.

The one in your shower

  • Bought once, kept indefinitely
  • Usually plastic mesh, shedding into the drain
  • Shared, or forgotten, or both
  • No way to tell how old it is

New Loof

  • Replaced every month, automatically
  • Grown, not manufactured
  • One per person in the house
  • Dated, so you always know
Waitlist

Turn over a new loof. Every month.

Early pricing for everyone on the list before launch.

You're on the list.
We'll be in touch when the first drop is ready.